Prompt: What do you want people to say about you?
Think about your professional profile. What do you want people to say about you? “She’s the one that…”. How do other people see you? What makes you stand out?
The benefit of having a brand is that you are recognisable and you stand out from the crowd. It can help you get the work you want. If you haven’t already got a brand statement, use this prompt to start thinking about one.